When it comes to Online Reputation Management (ORM), many people ask, “If a business has horrible reviews, then why would we want to help them change that? They must deserve it!”
After talking to countless business owners about Online Reputation Management, we can tell you that most of the time this isn’t true. The majority of consumers will never leave a review. Here are the 2 types of people who leave a review:
- Those that are completely blown away by a company’s service or product. These people are usually outnumbered by the next set.
- People who think they were slighted by a business. We can tell you that these people are usually just looking for any reason to complain and so they take it out on the business owner online to feel better about they’re self.
The majority of people are happy with their business’s services, but just don’t take the time to let the world know about it. If these people were put into the mix, then the people who weren’t happy would be outnumbered by 20 to 1. These are the people that we need to bring into the mix to help out.
While Yellow pages are quickly becoming a thing of the past, reviews both positive and negative are being left about companies of all sizes online. These reviews are visible for just about anyone to see and display in search results for industry & location or when potential customers search for the business name. Since growing reviews have the power to make or break a business, Online Reputation Management is in high demand and set to increase even more in the near future.
Want to learn to prevent poor customer service and secure your online reputation? Check out the Infographic below:
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How Poor Customer Service Can Affect Your Business And Online Management Reputation?
- Loss Of Current Customers
Even the most forgiving customers will lose their tolerance if they are not given proper treatment as a customer.
- Lost of Future Customers
Once you have lost current customers, you have a high possibility of losing future customers too because they are going to spread your infamous service to their friends and family.
- Loss Of Potential Customers
You may have lost the customers even before they make a purchase. Loss of potential customers usually happens when they’re ignored., unattended or talked down.
- Loss Of Reputation
Customer service is the front line of your business as they represent the company as a whole. If they are not performing well, the company’s reputation will definitely be affected badly.
- Loss Of Profits
Loss of customers means you’re losing profits too because customers are the main source of your financial income.
Do you use Online Reputation Management (ORM) to help protect your reputation? Have you got any Online Reputation Management (ORM) tips and tricks to share with other business owners out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.