It is still relevant, and always be relevant, but Google is just getting smarter everyday. Because of that, SEO is more of working smarter too, which is creating good quality “smarter” content, and just trusting the process that Google is smart enough to know that what you made is good quality content.
The focus on keyword-based search engine optimization has changed, as we’re witnessing the resurgence of long-tail keywords, placement being more than frequency, content judged on meaning instead of on specific words, semantic search, and overall structure (Schema Markup, Site Speed, Security, etc.).
One of the most searched for job skill on LinkedIn is SEO and paid search. SEO may have changed a lot, however it’s as important as ever, and as content creation increases, it will be even more critical. There have been many articles are out there about “SEO is Dead.” Yet, one of most sought after professional skills by recruiters are SEO and paid search?
When creating content, you’re going to need to get that content seen, and search optimization (organic or paid) is perhaps still the best way to do so.
Sites need great content (and perhaps a professional SEO Marketing Agency firm that will do it for them). Also needed is content that can be easily found which is makes SEO still relevant. If you need SEO (Search Engine Optimization) or perhaps SEM (Search Engine Marketing) for your business we can help.
Do you use SEO, SEM, or SMO to help improve your search ranking? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.