How we leverage what we've started that will help us grow our business...

Rinse and Repeat. But instead of going from 1 to 10, you jump from 100 to 1000 then 1000 to 10,000... – Kayol Hope

Leverage Twitter

In order to master Twitter you must first get acquainted jargon native to social network and you may already be familiar or heard of some of the terms. These terms and their abbreviations (in parentheses) are fundamental for understanding the platform.

  • Tweet: A 140-character message.
  • Retweet (RT): Re-sharing or giving credit to someone else's tweet.
  • Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow.
  • Handle: Your username.
  • Mention (@): A way to reference another user by his/her username in a tweet (e.g. @KayolHope). Users are notified when @mentioned. It's a method to conduct discussions with other users in a public realm.
  • Direct Message (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following.
    You may only DM a user who follows you.
  • Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #TeenChoice, #nowplaying). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don't follow.

That said,

What's working for us right now?

We consistently contribute back with helpful advice or direct people to the source of relevant information pertaining to a specific topic of conversation.

You don’t need to be an, “expert” in every subject matter and just simply need to have a genuine interest and know where to look in order to find the answers. Once we built a solid reputation for being the, “go to source” for information we able establish “massive authority”. Since we can bookmark (favorite) their tweets and embed them on our website as social proof of our credibility!

Shortly following, we started receiving requests from others to do interviews and guest blog posts that have only strengthened our readership.


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  • P.S. - Tomorrow - Can you really Build Authority and Trust Quickly? - Yes...

    Tomorrow’s next case study will be something special. This is how you can build authority quickly in any niche.

    We were almost hesitant to share these strategies with you, but we want to help you succeed, so stay tuned for tomorrow’s update…

    Kind Regards,

    Kayol Hope