When it comes to Social Media Marketing and specifically LinkedIn Social Media Marketing, completed profiles are absolutely essential for better rankings. In fact, once logged into your account you’ll find that LinkedIn provides a Profile Strength meter toward the right hand side of your LinkedIn profile. This is an excellent indicator of how strong your profile is and the more content you add the more the strength of your profile will increase in credibility and authority.
The effort is very worthwhile when considering users with completed LinkedIn profiles are approx. 40 times more likely to receive opportunities through LinkedIn than those with incomplete profiles. In order for LinkedIn to ensure the integrality of data, search results are filtered to help determine accurate profiles that are completely filled out and are promoted ahead of profiles that are incomplete. You’re certainly missing out on many opportunities by not investing in the improvement of your LinkedIn profile strength.
Oddly enough, you may be wondering “What’s the LinkedIn profile strength status after All-Star and how do you attain the next it?”
There are 5 levels to profile strength:
All-Star is the highest level currently, which is misleading due to the graphic LinkedIn uses:
LinkedIn has yet to complete the circle to show that you are at 100% for your profile strength status that has lead to widespread speculation that the function is intended perhaps as a of denoting that there is always room for self-improvement? You could however, use our content marketing services to have our team of social media marketing managers & social media marketing consultants write your LinkedIn profile for you? (Sorry, we couldn’t resist the shameless plug!)
What are the Requirements for Obtaining an All-Star LinkedIn Profile?
In order to achieve a flawless LinkedIn profile that ranks All-Star profile strength you must have the following:
- Your industry and location
- An up-to-date current position (with a description)
- Two past positions
- Your education
- Your skills (minimum of 3)
- A profile photo
- At least 50 connections
Here are some methods for helping overcoming possible obstacles:
What do you do if you don’t have a current position?
Either, recognize that until you are employed again, your profile will not contain a profile strength of All-Star on LinkedIn or add a current position that states something along the lines of seeking your next job opportunity:
Company Name: Seeking New Opportunity, available for consulting engagements
Time Period: July 2015 – current
Description: Currently looking for the next opportunity to affect positive change within an organization that values a strong entrepreneurial spirit, creative problem solving, and a desire to succeed.
We’re sure many of you will quibble with this recommendation as adding a current position that masks the fact that your not currently employed seems a bit deceitful and many recruiters are often divided on the issue. The truth is the example above is meant as simply that and you should find what differentiates from others. Since the example description pretty much fits most companies. Sure being specific may hinder your search results a bit however, the people who do find you will be the right audience.
How can you list 2 past positions if you’ve only worked at one company your whole life?
Consider the different positions you may have held at this one company and split them up as separate experiences to better highlight your promotions.
If you didn’t go to school how can you list Education without a post secondary degree?
Our suggestion would be to scroll through the School Name drop list and choose, “Other”. Enter your high school information or whatever was the last bit of education you sampled. If need be, simply enter something along the lines of: The Esteemed School of Hard Knocks. Leave the degree field empty, as it’s not a required field. A bit deceptive sure, but it is better to fill in something than nothing at all.
What if you’re older and prefer not to add a profile picture out of fear of risking age discrimination?
LinkedIn profiles are not taken seriously when the profile picture is missing because it is often assumed either you have something to hide OR you are a spammer bot. While Age discrimination is a terrible thing your risking way more by not adding a profile picture. Besides, someone is bound to eventually find out your age so be confident by taking control and present your experience as an asset instead of your age as a weakness. Proudly upload a professional headshot.
How can you get to 50 connections if you don’t know and trust that many people?
Aww…connecting with a minimal of 50 people is the area that the majority struggles with when attempting to increase LinkedIn profile strength status.
Here are some ideas of people you can invite to connect on LinkedIn®:
- Current Colleagues
- Past Colleagues
- Current Employer
- Past Employers
Once you identify the right people, it’s time to ask them to connect.
Tried that but still come up short, now what?
Do you use Social Media Marketing (SMM) to help grow your online presence? Have you got any Social Media Marketing (SMM) tips and tricks to share with other business owners out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.