One of the most important web design elements is a logo.
Hiring a professional logo designer can be overly costly. It’s perfectly justifiable, as their work is rather challenging.
If you want to reduce costs though, Let us share some helpful advice on how to design your own logo or even use these tips for designing a logo for your clients!
When creating a logo for your business or client it is important to focus on clearly defining the purpose of the web design. A few key questions you need to answer before getting started is:
- What is the target audience of the business?
- What products and services does the business offer?
- Does the business already have an web design layout in place?
- What is the business and the values it holds?
- What is the style and attitude of the business?
- Does the business convey a sense of trust?
After answering those key questions and getting planning work out of the way and once you’ve had a chance to review the logos of your competition it’s time to consider the design.
Thoughtful research and planning will help define a clear representation for what the actual logo may look like by getting straight to the point.
Every web design logo comprises of 3 factors that remain balanced among the typeface font used for the writing, shape and the colour scheme. Lets look at these points a bit further.
A typeface font presents the style of web design the logo represents and that needs to be consistent and timeless. While there are many different styles to choose from, pick what best fits for you or your client.
If in doubt, Helvetica is an ideal font that is easy to read and even works well when many effects applied such as emboss, glitter, etc. Elegant writing fonts should be avoided, as the curves of these curly fonts tend to be difficult to read at smaller sizes.
Logos can range in various sizes and shapes from a tiny website bookmark icon to a large billboard image so while there is no certain shape a logo design must adhere to, the logo design you create should be suitable for print media.
Colour (yes, or colour for all the Americans out there)
Colour can set the mood as colours often represent emotion when it comes to web design, therefore never underestimate the impact colour has when creating your logo design. You can even create your logo in black and white first and then start adding bits of colour to make elements stand out. Many successful large companies such as Facebook simplify the colour scheme by using one colour for the logo and another for the background. Just keep in mind the logo may end of being printed later on.
Black and White
Finally, an excellent way to ensure that your final web design logo is actually designed properly is to convert the image to black and white. If the appearance of your logo design remains clear than it should be suitable for print media as well. Check to see if logo is easily recognizable. If you require assistance with brand awareness, we encourage you to get in touch with us.
You should also test if the logo design appears fine on both a bright background and dark background. What are your favourite logo designs? Have you got any web design tips or tricks to share with other graphic designers out there?