Why is Mobile Search Important to Search Engine Optimization (SEO)?
Google’s mobile-friendly SEO update rolled out on April 21st, 2015 heavily effects mobile search rankings for pages that are legible and usable on mobile devices and impacts Search Engine Optimization (SEO) overall.
How Does the Mobile SEO Update Impact Search Engine Optimization (SEO)?
Mobile SEO Update:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
If your website isn’t yet mobile-friendly, there may be a significant decrease in mobile traffic from Google Search, however you can check using the Mobile-Friendly Test tool or Mobile Usability report in Webmaster Tools once your website becomes mobile-friendly, the pages can be automatically reprocessed through crawling and indexing.
The process can be expedited by using Fetch as Google with Submit to index in order for your pages to be re-established as mobile-friendly in ranking.
Why Does Mobile SEO Matter to Small Business Owners?
The average “search average” via the Internet is approx. 36%, whereas the average “search average” from Apple iOS (iPhone, iPad, and iPod Touch) and Google Android mobile devices is around 54%. This means that potential customers are nearly twice more likely to use their phone, tablet, or other media device to search for a product or service online.
With over 79% of the population using a smartphone on a daily basis, the total usage of mobile device users now surpasses that of traditional computers (desktop, laptops, etc.) and an opportunity local businesses simply cannot afford to pass up.
Local businesses have been adapting to new technologies over the last few years such as QR codes, mobile apps, & mobile websites. Are you one of the successful local business owners already providing products and services though these ways?
Common Mobile SEO Myths Small Business Owners Often Believe
Mobile SEO isn’t needed – With the increasing amount of global ecommerce sales including via mobile devices, it’s irresponsible for local business owners to not offer mobile-friendly experience when trying to find contact information or more about products and services you provide.
Mobile SEO is too difficult – Mobile SEO is no more difficult than regular SEO, and from our experience (especially with ranking local websites) it’s not all that hard. Regardless if you outsource, do it yourself, or have in- house employees that know their stuff, it’s all the same.
In fact if your using WordPress we recommend installing the WPtouch plugin by BraveNewCode Inc. The plugin will provide a mobile-friendly user-interface (UI) for just about any WordPress theme when viewed on a Apple iOS, Google Android, or RIM Blackberry device.
Is your website Mobile SEO friendly? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.