Looks like there won’t be any penguins marching until 2016. The delay was announced toward the ending of last year by a Google spokesperson with this quote that follows:
With the holidays upon us, it looks like the penguins won’t march until next year.
The major revisions expected with Penguin 4.0 upgrade (when it does finally arrive) allows for updates in real time. This is great for SEO Experts because it will mean Search Engine Result Page (SERP) rankings will update much more quickly, and websites with “spam” or other low-quality links will be demoted sooner as well.
SEO audits could potentially be fixed more swiftly, allowing rankings to be recovered upon the next time your website gets crawled. On the other hand, it is speculated that real-time updates could be problematic for spammers to test out new ways to thwart the algorithm.
If you’re concerned about Penguin, a link audit is a good way to get out in front of any potential problems. Spam can be sneaky, and pleading ignorance won’t get you off the hook with Google. Your backlinks need to be legit, and your site’s internal links should enhance the User Experience (UX) on your site. Want a review of what’s going on in your link profile?
Do you use SEO, SEM, or SMO to help improve your search ranking? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.