The World Wide Web (WWW) was invented by Sir Tim Berners-Lee back in 1989 and was originally conceived and developed as the first web browser or browser-editor. Search engines were generally said to send out “spiders” to “crawl” the web. Nowadays we tend to refer to crawling, with a robots metaphor instead. A website’s robots.txt for example is one of the main that search engines gather information about the site in regards to SERP (Search Engine Results Pages).
Many SEO Experts and Webmasters are well aware of the Googlebot, some have noticed a new a search bot that clearly came from Apple (based on the IP address in their logs) as far back as November 2014 was officially acknowledged in May of 2015 as, “Applebot”.
Although Apple makes hardware and software products, prior to Applebot it both Spotlight and Siri had relied on a third-party search engine (Siri’s default was Microsoft Bing) in order to deliver the web results. Applebot now feeds Siri and Spotlight their information and will moving forward. Something a little bit provocative: When Applebot crawls a site that doesn’t have robots.txt instructions that are specifically for Applebot.
The take away from this is simply that iPhones making up about 42% of the smartphone market and Applebot is essentially building a search data index that it can utilize to provide search results with Siri, and when an iPhone users asks Siri to “find the closest Tim Horton’s coffee near me,” Siri’s not going to be relying on Bing anymore. Sure, search experts mostly focus on Google but it is just as important to be aware of this search index too. In fact, this goes double when it comes to local search since Siri is quick to suggest businesses with listings in Apple Maps Connect (Apple’s version of Google My Business).
If you have questions about claiming your business’s Apple Maps listing — or any of your other local listings, from Google My Business on down than feel free to contact us.
Do you use SEO, SEM, or SMO to help improve your search ranking? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.