Social media being as popular as it is, you would think social media marketing would be fairly easy. Although some brands are excellent at engaging with their audience and broadening their fan base, while others fail to gain any traction. Why is this and what steps can you take to add followers and convert them into leads & buyers?
Social media marketing is still relevant PERIOD, nonetheless navigating the can be difficult, and in some cases, go against your natural instincts as a business owner. Here are several ways to improve your social media performance.
People don’t come to social media to get special offers and brand messages shoved down their throats. They come to be entertained, educated and informed. If you’re only using social media to shamelessly plug your brand, nobody is going to listen. Focus on lifestyle messages that advertise your brand while still adding value to your customers’ lives, such as instructional videos or helpful advice.
Although sales copy is an acute part of conveying messages and adding context, it can’t do all the heavy lifting. Visuals help you tell stories simply and effectively, while piquing the attention of consumers more effectively than text-only posts. After all, it seems to work great as a business model for Instagram, Pinterest, and SnapChat users eh?
Sacristy (The fear of missing out) can be a tremendously powerful tool for generating leads when it comes to social media. Posting exclusive coupons on your social media will inspire fans to follow your page for fear of missing out on the next offer. Coupons and sweepstakes are motivators that will trigger more frequent visits to your page, and serve as a catalyst for growing social signals.
Social media is the an open form of customer service. Many fans use it as a forum to ask questions, voice concerns, provide feedback, and even offer praise. Whilst it’s important to monitor the type of content that appears publicly on your social media pages, being responsive and conversational with customers when the opportunity calls for it shows that you care.
Nowadays, the majority of people out there expect your business to be on social media. Nevertheless sending them a friendly reminder about which platforms you’re on never hurts. Emails, receipts, store signage, and yes, even word-of-mouth are all cost-effective methods to tell customers about your presence on social media.
Are you on Tumblr? Vine? Snapchat? Perhaps its time to explore other social media channels that could contain untapped marketing resources. Although not every social media platform will align with your marketing strategy, every one is worth exploring, as it could be a perfect opportunity for networking with new customers and cross-promoting other channels.
Do you need a Social Media Manager to manage across all your social media channels for your business or perhaps our Social Media Marketing Consultants could provide some one-on-one advice to help you further succeed online?
Do you use Social Media Marketing (SMM) to help grow your online presence? Have you got any Social Media Marketing (SMM) tips and tricks to share with other business owners out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.