Search optimisation can really help you lift your site’s traffic remarkably and these 10 tips are going to help you no end.
Create the website about one topic
Your website should focus on one main topic. Even though you may talk about other subjects too, the main focus should be on one topic. Make sure that you do some keyword research before choosing a topic.
Include the keywords where they matter the most
Include your main keyword in the page title, description, domain name, blog categories, tagline, site title, and page content. You can manage these keywords easily by using the general settings or a plugin like All in One SEO Pack if you use WordPress.
Don’t forget to link to internal pages on your website
Most of the CMS or content management systems out there do this automatically. If your system doesn’t do it, you should link to your important pages directly from the homepage. Also, you need to cross-link these pages to each other.
Include keywords in your permalink structure
There are many sites that use numbers to identify pages – which is not SEO friendly according to Kapok Marketing. Your URL structure should include text. The text should include your main keywords to get the maximum SEO benefits to your site. Instead of your website looking like this – https://yoursite.com/?p=1 – it is much better if the site looks like this – https://yoursite.com/coolpage.
Remove all that slows down the site
You should get rid of heavy images and all non-essential stuff from your site since page loading times play an important part in search engine optimization. Music players, flash graphics, large images, and old plugins can bog down your website.
Use your main keywords in your images
Image titles, alt attributes, and descriptions should include your main key phrases that describe the topic of the page. Make sure that you re-title the file name of the image to include your keyword. For example, instead of d123.jpg, you should use writing-tips.jpg.
Link to sites that have relevant content
Use a resource page on your site or link list or blogroll for this purpose. But don’t overdo it since each outbound link will be a vote for another site. If people click on your link, the search engines consider you an authority in the industry. This is good for your SEO.
You should update the website in a timely manner
Websites that have dynamic content will rank higher compared to websites that have static content. That is why directories such as Wikipedia and blogs do well in the search engines. They are regularly updated with new content.
Your website should be indexed in the search engines
Most of the search engines will find your content and index the site. But you shouldn’t count on it. Make sure that the main search engines like Google, Bing, and Yahoo crawl your site. You can add your site directly if they don’t crawl your site.
Have other authority websites link to your site
SEO is a thing that you can necessarily control. The only thing you can do is to create high-quality content and ask for a link from an authority website in your industry. Start guest posting on relevant sites for this purpose.
Inbound links are very important for better search engine optimization.