With the spread of social channels, it’s getting more complicated to manage your online reputation. That’s why it vital to be aware of what the leading authorizes in your industry are doing.
In an interview, Michael Fertik, the founder and CEO of Reputation.com, shared his insights on trends in online reputation management, as well as his own strategies for communicating via social media.
Social Media Increasingly More Visual
In the past few years, the increase of image-based social sites like Instagram and Pinterest have made it indispensable to scrutinize the images that represent you, says Fertik.
Photos are becoming more important as a decider of how successful – or not – we look online.
He urges professionals to
have your photo array match your general outlook, the look and feel you’re going for…That doesn’t mean you have to become an Instagram aficionado, but you can’t ignore photos, whether it’s on Twitter or LinkedIn.
Strategically Share Your Personality Online
When it comes to your online reputation, crafting clever, professional content — such as blog posts or a high-quality feed of Instagram images –matters.
Publishing is useful no matter what; original content is useful at whatever level you’re able to manage,
You want to focus your efforts on the area that you’d like to be known for; Fertik centers his own posts on business and entrepreneurship. But it’s also OK, and even desirable, to share a more personal side — if you’re strategic about what feels comfortable to you and is in alignment with your personal brand.
Fertik, known for his wry sense of humour, enjoys contributing both his wry sense of humour and passion for fiction online.
I let people in on my personal side by letting them into my writing. It’s not that everybody wants to read my writing, but if you want to know me, that’s a good way.
But he chooses not to discuss his family publicly.
I do think there are some people who can personalize themselves and make themselves very relatable by [sharing their personal lives online]…I just realized it’s not me.
Overall, explains Fertik, the public has for the most part come to realize the fact that having keg party photos of you online is a bad idea. Which is only half the problem.
The biggest mistake people make is they think that if they don’t do something dumb online, they don’t have a digital reputation to worry about. They’re not getting the fact that everyone has a reputation,
And it’s critical to think about how to identity it proactively, as well. By becoming more cognizant of the influence of images, reviews, and sharing your personal interests, it’s possible to take control and harness the positive power of your online reputation of your brand.
Do you use Offline Reputation Management or Online Reputation Management (ORM) to help protect your reputation? Have you got any Online Reputation Management (ORM) tips and tricks to share with other business owners out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.