Snapchat is the most popular social networking app in 2016. The app is free and allows users to send photo messages that automatically self-destruct after being viewed. In a bold move, Snapchat turned refused a $3 billion buyout offer from Facebook and has quickly become widely popular, especially among teens.
Snapchat averages about 60 million installs in total, which made it larger than Instagram when it was acquired by Facebook $1 billion and out of those installs about 30 million monthly users active user the service and out of those, 16.5 million or 55% use the social networking app daily.
Snapchat is now being valued at an incredible $10 billion. Snapchat is now the third most popular social app among millennials, with a 32.9% penetration on the demographic’s mobile phones, trailing only Instagram (43.1%) and Facebook (75.6%).
Why use Snapchat?
Instead of a long explanation of how this popular social networking is evolving and the future of social media blah blah blah… anyway, instead we’ll just share this humorous and brief overview of Snapchat.
How to use Snapchat?
Watch the video below for a short introduction tutorial to how to use Snapchat and it’s various features.
How Do I Leverage Snapchat Social Media Marketing for Business?
There are many ways to monetize Snapchat and build awareness for your brand with little competition at the moment. Here is a list of 5 methods to get started with social media marketing on Snapchat.
- Provide Access to Live Events
- Deliver Private Content
- Offer Exclusive Contest, Perks, or Promotions
- Provide Behind-the Scenes Content
- Partner with Influencers
Already have a decent social presence than consider outsourcing using social media management (SMM). It takes awhile to establish a trusted relationship with customers and only a few moments to ruin it. Our social media marketing and social media management services can act as insurance in the case your too busy running your business to keep up with engaging with fans, followers, or subscribers.
Do you use Social Media Marketing (SMM) to help grow your online presence? Have you got any Social Media Marketing (SMM) tips and tricks to share with other business owners out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.