Why is Search Engine Optimization (SEO) Important for Small Business Owners?
Search Engine Optimization (SEO) is important because the majority of Canadians begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers.
Even if they end up making their purchase in a store, they start their fact-finding and decision-making online. In fact back in 2014, 61% of global Internet users researched products online and 44% of online shoppers began by using a search engine, which essentially makes Google the new Yellow Pages.
Organic Vs. Paid Search Results
For small business owners making the slow transition from offline to online, Search Engine Optimization (SEO) is even more imperative since ranking high on search engines is no longer optional, it’s critical.
Unfortunately, a common myth believed by many small business owners is that when it comes to Search Engine Optimization (SEO) that you must have deep pockets in order to rank well over competitors among search engine results. The truth is that about 70% of the links search users click on are organic—not paid.
Sure, almost nobody searches past the first page of search results when trying to find something online; just about any small business should be able to rank locally by simply continuing to generate keyword-rich content that search engines will find and index.
When you compare ranking organically to paid search advertising consider this, approximately 60% of all organic clicks go to the top 3 organic search results while the average click-through rate for paid search results are around only 2% worldwide. This data includes major search engine providers such as Google, Bing, Yahoo, and Yandex.
When it comes to Search Engine Optimization (SEO) Ranking, “Content Is King”
Small business owners that have websites that contain more pages and a blog increase the odds of gaining more traffic and leads substantially. A successful online presence should be built upon providing valuable content that builds a trusting relationship with potential customers not a stereotypical slick used car salesman vibe of, “What’s it going to take to put you in this car today?”
When it really comes down to it the fact is that if Google can’t find you than neither can anyone else… including your customers!
Focus on Becoming Your Customers’ #1 Not Search Engines
Too many small business owners worry about being #1 on major search engines however the first spot in search result pages is not a fixed one and each user sees unique results determined by various factors. The more you build trust and authority by generating quality keyword-rich content the more prospective customers searching for answers about products and services you offer, the closer they’re likely to find you which is the ideal spot to be.
Which method of search ranking do you focus on most, Organic SEO or Paid Search Ads? Have you got any Search Engine Optimization (SEO) tips and tricks to share with other SEO Experts out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.