Back in a previous post we debate as to whether SEO is dead or dying and now we’ll tackle the subject in terms of Social Media. Is Social Media Marketing dead or Is it dying.
Now what is the answer and how does this affect you as a professional marketer or business owner? Well, Social media by itself is not dead or dying. Social Media is actually growing steadily and evolving. The truth is many Businesses, Marketing professionals and Agencies are unaware that what they are doing on social media is not working.
Although some of that has to do with the changes happening on social media platforms (e.g the throttling of organic reach of Brand posts on Facebook), much of it has to do with what a lot of businesses have been doing on social media.
While many businesses post multiple times a day on multiple platforms and collect Likes, Followers, and Shares and doing anything to generate Comments, some activity on some platforms work for some businesses, but the majority of efforts are wasted. Why? Because likes is not equal to sales leads and shares for a photo is not the same as referrals for the brand and comments on a generic quote is not brand engagement.
Are all social media platforms the same? Of course not, as LinkedIn is create for networking with professionals and Facebook is ideal for communicating with friends & family. Therefore, the same common sense should be applied to social media for marketing..
It is imperative that you implement a strategy for acquiring new customers, to getting repeat orders from existing customers, from branding to product sales, from solving customer issues to engaging loyal users and more; Social media can be used for multiple things. Nevertheless what channel you use for what, is varies on your business, your target audience and your goals.
LinkedIn and Twitter may work better to connect with businesses and engage with them for B2B (Business to Business) businesses, meanwhile fashion or lifestyle business may find better results on Pinterest, Instagram, or Facebook.
Digital marketing solutions that work best for a particular business depend greatly on the objective needing achieved and knowing which social media platform is like knowing which tool is right for the job.
Don’t just be on Social Media for the sake of being there. First form an online presence, then build a strategy to grow your business, and use social media as a tool to interact, engage, and generate leads. If you need any help in this area than our professional team of social media marketing managers & social media marketing consultants would be glad to connect with you!
Do you use Social Media Marketing (SMM) to help grow your online presence? Have you got any Social Media Marketing (SMM) tips and tricks to share with other business owners out there? If at any time you get stuck or need further assistance than feel free to contact us with any questions or concerns.